More Business.
More customers, more bookings, more sales. We build the website, the funnel and the ads that bring them in, then the systems that stop them turning into more work for you. One person in Christchurch who’s had to learn every part of it running his own businesses.
Moana Skies
Tourism · Kaikōura
The work looks different for everyone
Different businesses, the same problem underneath: the owner is the bottleneck. Pick the one that sounds like you.
For
Local businesses
Salons, studios, clinics and trades
Get the diary full.
Hada Studio · DF Hair Studio · Core Pilates & Mind
For
Tourism operators
Tours, charters and experiences
Sell every seat.
Moana Skies, Kaikōura
For
Creators
Coaches, educators and audience businesses
Turn the audience into income.
Natural Footballers
For
Sports clubs
Clubs, academies and tournaments
Grow the club.
United Sports Group · Christchurch United · Mini Football Leagues
How we grow it
Three ways in, depending on how much of the machine already exists. Most people start in the middle. Every one of them is scoped to the business rather than sold off a shelf, which is why there are no prices on this page.
The Launch
Usually four to six weeks
A website that looks like the business you actually run, loads fast on a phone, and can be found. Written, designed, built and shipped on your own domain.
- Copy written from a real conversation, not a questionnaire
- Designed and built from scratch, no template licence
- Search foundations: clean URLs, sitemap, structured data, redirects off the old site
- Google Analytics and Meta tracking wired and tested
Established businesses whose website is now the worst thing about them.
The Growth System
Six to ten weeks, then ongoing
The website, plus the machine behind it. Where the leads come from, what happens to them, and a number against every step so you can see which half of the spend is working.
- Everything in The Launch
- Landing pages built per campaign, not one page for everything
- Server-side conversion tracking that survives Safari and ad blockers
- Email capture, automated follow-up and a list you own
Businesses ready to spend on ads and wanting to know what came back.
The Operating System
Scoped per business, built in phases
The software your business runs on. Bookings, payments, customers, staff, stock, reporting. Built for how you actually work, on your own infrastructure, replacing the monthly subscriptions you're renting today.
- Booking or ordering system with payment taken on your own site
- Customer records, history and notes in one place
- Staff-facing admin built for phones, not just desks
- Automated confirmations, reminders and follow-ups
Operators paying monthly for software that still doesn't fit.
The Audit
One week
Before anything gets built. I go through your site, your booking flow, your tracking and your numbers, then hand back a written page showing exactly where you're losing people and what it's worth to fix. If we go ahead together, it's credited against the build.
Care
Ongoing, monthly
Hosting, updates, backups, monitoring and a set amount of change work each month. Nobody's site should rot because the person who built it disappeared.
Recent work
Six businesses, and in most cases a monthly subscription that got cancelled on the way through.
A stargazing company that stopped renting its own front desk
New site, and a booking platform built to replace the one charging 3% of every seat sold.
- bookings migrated
- 394bookings migrated
- reconciled to the cent
- $40,606.96reconciled to the cent
- per-booking fee removed
- 3%per-booking fee removed
The operating system behind ten brands
Registrations, payments, staff, stock, streaming and reporting for a sports organisation with 10 full-time staff.
- people migrated
- 8,721people migrated
- of payment history reconciled
- $1,117,269of payment history reconciled
A skin studio that stopped paying rent on its own client list
Website plus a full salon system, built to replace Fresha's monthly fee and its 20% cut of new clients.
- marketplace cut removed
- 20%marketplace cut removed
- subscriptions replaced
- 2subscriptions replaced
How it works
No proposal deck, no discovery workshop you get invoiced for. A conversation, then a written plan, then a fixed price.
- 01
A conversation
Half an hour, no charge, no deck. I ask what's actually costing you money and you tell me whether I'm any use. Plenty of the time the honest answer is that you don't need what I sell.
- 02
The audit
I go through what you've got and write up where you're losing people, what it's worth fixing and what I'd do first. You keep it whether or not you hire me.
- 03
Fixed price, in phases
You get a number before work starts, split across a deposit and a payment per phase. No hourly billing, so there's no reward for me being slow.
- 04
Built and handed over
You get the domain, the code, the Stripe account and the analytics in your own name. If you ever want someone else to take it on, nothing about that is difficult.
The usual questions
I do. There's no account manager, no offshore team and nothing sitting in a queue behind eleven other jobs. You deal with the person building it, which is also why I take on a small number of projects at a time.
A Launch build runs about four to six weeks from the first conversation, and most of that is content. The bottleneck is almost never the code, it's getting the words, the photographs and the sign-off. Booking systems and back-office software take longer and get scoped properly first.
There are no prices on this site, deliberately. A booking system for a stargazing company and one for a salon are not the same job, so a number here would be either meaningless or wrong. You'll get an honest range on the first call, once I understand what you're actually trying to fix, and a fixed number in writing after the audit. No hourly billing, and no number invented before I've looked at anything.
No, and that's on purpose. I take a small number of projects at a time, and I want to be working with people building something genuinely worth growing. So the first conversation is as much about whether we're a fit as it is about scope. If we're not, I'll say so early and point you at someone better suited rather than take the work anyway.
Yes, all of it. The domain, the code, the Stripe account, the analytics, the email list. It's registered in your name, not mine. This matters more than people expect, and it's usually the thing that went wrong last time.
Often, yes, and it's some of the best work I do. Moana Skies came off a booking platform charging 3% of every seat. Hada came off one charging 20% of what a new client spends. The test is whether your data comes out cleanly and whether the thing you're renting is genuinely doing something hard.
It'll be built so it can. Clean URLs, a real sitemap, structured data, fast pages, and every old URL redirected to the right new one. What I won't do is promise you a position, because nobody honest can. Ranking is earned over months and mostly comes down to whether the site deserves it.
Yes, Google and Meta, and I'd rather run them against a site that converts than pour spend into one that doesn't. That's normally the argument for doing the build first.
Yes, and I'll come and sit in your business. Some of the most useful hours on a project are the ones spent watching how the front desk actually works.
Tell me what’s costing you money.
Half an hour, no charge, no pitch deck. If I’m not the right person for it I’ll say so on the call and point you at someone who is.
Or just call. 021 321 171