Sell every seat.
More seats sold direct, at full margin, with fewer of them lost to the weather. We build the site and the booking engine that sell without a middleman, then the cancellation and rebooking that saves the session instead of refunding it.
Moana Skies, Kaikōura
Moana Skies
Tourism · Kaikōura
Sound familiar?
None of this is why you started the business. All of it is fixable, and most of it is fixable once rather than every week.
- 01A booking platform takes a monthly fee plus a percentage of every seat, and the card fee sits on top of that.
- 02The weather turns and you're emailing twenty people one at a time, at nine at night, offering them another date.
- 03The agents and OTAs bring real bookings but the commission is invisible until you reconcile it.
- 04Nothing tells you which channel actually produced the booking, so you can't spend confidently.
What actually changes
Direct bookings you keep all of
The card is entered on your own site, seats are held safely when two people book at once, and the per-seat fee you were paying a platform stops. Moana Skies came off a 3% per-booking charge plus a monthly plan.
A weather call that takes one click
Cancel the session and every affected guest gets a free rebooking link automatically. We pulled apart fifteen booking platforms while designing this and not one of them automates it.
You can finally see where bookings come from
Agent commissions modelled properly, and tracking that survives Safari and ad blockers, so a booking made in March traces back to the ad someone saw in January.
All of it, from one person
A web agency does the site, someone else does the ads, a third does the software, and the gaps between them are where your money and your Tuesday afternoons go. I’ve had to learn every one of these running my own businesses, so you deal with one person for the lot.
Selling direct
- Website design and build
- Booking engine with real seat management
- Card payments on your own domain
- Gift vouchers and packages
Running the day
- Session scheduling that tracks sunset
- Manifests and guest lists on a phone
- Weather cancellation with free rebooking
- Staff logins and roles
The trade
- Agent and OTA commission tracking
- Rate cards per channel
- Reseller booking links
- Reconciliation you can actually check
Filling seats
- Photography and video
- Google and Meta ads
- Conversion tracking that survives Safari
- Review and follow-up automation
We’ve done this one
394 bookings migrated, $40,606.96 reconciled to the cent, live and selling.
A stargazing company that stopped renting its own front desk
New site, and a booking platform built to replace the one charging 3% of every seat sold.
- bookings migrated
- 394bookings migrated
- reconciled to the cent
- $40,606.96reconciled to the cent
- per-booking fee removed
- 3%per-booking fee removed
Where it starts
The Audit
Before anything gets built. I go through your site, your booking flow, your tracking and your numbers, then hand back a written page showing exactly where you're losing people and what it's worth to fix. If we go ahead together, it's credited against the build.
One week
How we workNot quite you?
What would you do with the time?
Half an hour on a call, no charge. Tell me what your week actually looks like and I’ll tell you honestly which parts of it I can take off you.