Things I’ve built
Six businesses. Most of them were paying a monthly fee for software that didn't quite fit, and in several cases a cut of every sale on top.

A stargazing company that stopped renting its own front desk
New site, and a booking platform built to replace the one charging 3% of every seat sold.
- bookings migrated
- 394bookings migrated
- reconciled to the cent
- $40,606.96reconciled to the cent
- per-booking fee removed
- 3%per-booking fee removed

The operating system behind ten brands
Registrations, payments, staff, stock, streaming and reporting for a sports organisation with 10 full-time staff.
- people migrated
- 8,721people migrated
- of payment history reconciled
- $1,117,269of payment history reconciled

A skin studio that stopped paying rent on its own client list
Website plus a full salon system, built to replace Fresha's monthly fee and its 20% cut of new clients.
- marketplace cut removed
- 20%marketplace cut removed
- subscriptions replaced
- 2subscriptions replaced

Off WordPress, onto something that can sell
A five-page rebuild, then a gift voucher shop taking card payments on the salon's own site.
- pages, no CMS to maintain
- 5pages, no CMS to maintain
- monthly platform cost
- $0monthly platform cost

One product, three prices, three disconnected checkouts
A funnel rebuild for a coach with 711,000 followers, where the same course was quietly selling at two different prices.
- followers, measured
- 711,700followers, measured
- price, enforced server-side
- 1price, enforced server-side

A studio that needed to look like the room it teaches in
Instructor portraits, team photography and reformer work, delivered on a branded page instead of a file-transfer link.
- finished photographs
- 57finished photographs
- expiring download links
- 0expiring download links
Want yours in here?
I take on a small number of projects at a time, which is the only way one person builds things properly.
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